Asda, the retailer, is launching an estate agency venture, which it claims will allow customers to browse for new homes alongside their weekly shopping .
The supermarket is planning to undercut high-street estate agents by selling properties through call-centres.
Touch-screens in Asda stores will contain a database of properties for sale and allow potential purchasers to register their interest .
People who want to look at properties advertised on the screens will then be put in touch with a call centre, where staff will arrange viewings.
The service, called Homes@Supermarkets, will be launched at 10 stores in the north east of England in July, and will be rolled out to other areas in the UK if the trial is successful.
Mr Lynott said, "For years our community boards have, among other things, matched customers up with the perfect pad, now we're going to help them buy it."
The move is certain to raise more fears about the power of major supermarkets .
Tesco made a record £2.2billion profit in the last year, a 17 per cent increase, and plans to sell thousands more non-food goods online ranging from sofas and vacuum cleaners to MP3 players .
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Asda to sell homes
Fri, 28 Apr 2006
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